Marketing case studies demonstrate how mega huge corporations have stuck their foot in their mouth and misbranded a product. A well known example is General Motors car called Nova, which in Spanish translates to Won’t Go. Bad choice of words for a transportation vehicle.

Fast forward to now with Coronavirus taking up the name of very successful beer. After a long spell of associating the pandemic with the beer “they” finally decided to rename the pandemic COVID-19.

Then came the Delta variant and this name has stuck so far. I bet Delta Airlines isn’t happy. Their good name has been used to call out a deadly virus.

Then again , now the name for the new Coronavirus variant is Omicron. Micron is a USA manufacturer of semiconductors.

These purposeful mishaps damage brands and cost lots of money to fix. As dear Freud would say, ” there is no such thing as accidents”. All kinds of scenarios play in my mind on how these names are getting called to carry these deadly vaccines and harm a reputable brand in the process. Just thinking and wondering out loud.

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